MARKETING MANAGEMENT by Dr.A.B.Mishra, Dr. K k RAMACHANDRAN, Dr. Snehal Mishra, Dr. Ram Subbiah


  • Publisher ‏ : ‎ Booksclinic Publishing 
  • Language ‏ : English
  • Page : 258
  • Size : 6×9
  • ISBN-13 ‏ : ‎9789358238419
  • Reading Age ‏ : ‎ 3 Years 
  • Country Of Origin ‏ : ‎ India
  • Generic Name ‏ : ‎ Book

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“Associate Professor – International Institute of Management studies Pune.
Qualifications: MBA, Ph. D (Management), FDP (IIMK)
He has rich corporate experience more than 6 years in the corporates with leading Multi-National Companies in the field of Sales & Marketing and having 12 years of experience in the field of academics. Total 18 years of experience in industry and academics. The core teaching areas like Marketing Management, Sales Management, Consumer Behavior, Advertisement & sales promotion etc. He has attended large number of seminars, conferences and workshops in leading educational and corporates platforms. He has published several papers in leading international conferences & journals. He has published books as well as patents. His area of research in the field of Banking & Insurance, E-business, M- commerce, Artificial Intelligence (AI), Internet of Things (IoT), Consumer Perception on sustainable practices, Technology Management & General Management etc.

KKR, as he is fondly known to his peers and friends, is an educator, an acclaimed author and a passionate performer in his field. He is a triumvirate in Commerce, International Business & Management with a double PhD. He is currently the Director of one of the leading Management/Commerce colleges in India & was a Senate Member of a University. He is a Fulbright scholar.
He has also gained an impressive list of awards. The latest is Creative leadership from the World Educational Summit, Award for Achievement of Trade from the UNITED STATES DEPARTMENT OF COMMERCE in recognition of his services in expanding U.S.India Trade Partnerships.
Dr KKR has a strong web presence. He maintains a marketing app: & contributes prolifically to leading newspapers. He mentors students, while he guides doctoral candidates, advises on career choices & also consults.

Dr. Snehal Mishra is a dedicated teacher and researcher specialising in Agribusiness Management, known for her profound insights into agricultural supply chain, marketing, sustainability, and gender-related issues. Holding a Master’s degree in Agribusiness Management and a Doctoral degree in Agricultural Economics from Banaras Hindu University, she currently serves as an Assistant Professor at the International Agribusiness Management Institute, Anand Agricultural University. With a prolific career spanning eight years, she has authored over 20 research papers published in prestigious national and international journals, alongside nine book chapters and four articles, all of which contribute to the domains of Agribusiness Management.

Dr. Ram Subbiah is currently working as Professor, Department of Mechanical Engineering in Gokaraju RangarajuInstitute of Engineering & Technology, Hyderabad. He completed his Diplomo in Mechanical Engineering (DME), Bachelor of Engineering (B.E) in Mechatronics Engineering, Master of Technology (M.Tech) in Computer Integrated Manufacturing as a Gold Medalist, Master of Business Administration (MBA) in Education Management. He carried out his research work at Indian Space Research Organization (ISRO) and completed his Ph.D from Singhania University, Pilani. Altogether by completing all the degrees by 29 years of age, he has 12 years of Academic/ Research experience and has published 25 Project Patents, More than 500 Research papers which includes National/ International – Journals &Conferences. He received many awards for showing outstanding achievements in the field of Education and Research activities. His areas of specializations are Material Science – Surface Hardening Processes, Mechatronics and Automation.

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Dimensions 6 × 9 cm


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